Research Methodology BBA

UNIT I
Research – Concept – Business research – Features – Types:
Basic and applied, exploratory, descriptive – Phases of business
research – Process and formulation of Research problem –
Sources.
UNIT –II
Sampling – Nature – Types of sampling – Probability and
Non-probability – Merits and Demerits – Sampling Errors –
Hypothesis ––Characteristics of good Hypothesis.
UNIT – III
Data collection: Sources and Collection of data – Primary and
Secondary sources – Methods of data Collection – Merits and
Demerits – Scaling Techniques.
UNIT – IV
Data Analysis : Coding – Data entry – Analysis Interpretation of
data -Tabulation – Types – Tools for analysis ( Percentage and
Chi-square analysis only ).
UNIT – V
Report Writing : Research Report – Concept – Types –
Significance of Report Writing– Contents of a report – Drafting of
reports