Marketing

Part – I
Marketing Definition – Objectives – Micro and Macro marketing
Modern marketing concept – Marketing in economics
development.
Part – II
Functions of marketing Marketing mix – Market segmentation
Market targeting and positioning.
Part – III
Product Planning Development – Product line – Product Mix
strategies – Product life cycle – Diversification – Elimination – Pricing
Strategies.
Part – IV
Marketing of consumer goods – Channels of distribution – Types
of channels – Recent trends in marketing – Online marketing -Tele
Marketing – Service marketing.
Part – V
International marketing Importance – Objectives – Policies
Import and Export marketing – Prohibited imports and exports
Coping with global competition – Export Import scene in India.