Environment of Business BBA

Unit – I
Business Environment – Concept-Significance – Types-
Internal – External – Micro – Macro Environment -Environmental
Analysis.
Unit – II
Business and Culture: Elements Of Culture –Traditional
Value and Its Impact – Caste And Communities – Impact Of
Foreign Culture.
Unit – III
Business and Society: Social Responsibilities Of Business –
Responsibilities To Shareholders, To Customer, To The Commu-
nity and To The Government – Business Ethics.
Unit- IV
Business and Government: State Regulations On Business –
Industrial Policy 1991 and Industrial Licensing Policy 1991 –
Technology – Import Of Technology – Impact of Technological
Changes on Business.
Unit – V
Global Environment: Concept – Liberalisation, Privatisation
and Globalisation – Meaning – Features – Merits and Demerits