Business Environment 2023

Unit – I An Introduction –
The Concept of Business Environment – Its Nature and
Significance –Elements of Environment- Brief Overview of Political
– Cultural – Legal – Economic and Social Environments and their
Impact on Business and Strategic Decisions.
Unit – II Political Environment
Political Environment – Government and Business
Relationship in India – Provisions of Indian Constitution Pertaining
to Business.
Unit – III Social and Cultural Environment
Social and Cultural Environment – Impact of Foreign
Culture on Business – Cultural Heritage – Social Groups – Linguistic
and Religious Groups – Types of Social Organization –
Relationship between Society and Business – Social Responsibilities
of Business.
Unit – IV Economic Environment
Economic Environment – Significance and Elements of
Economic Environment – Economic Systems and their Impact of
Business – Macro Economic Parameters like GDP – Growth Rate
of Population – Urbanization – Fiscal Deficit – Plan Investment –
Per Capita Income and their Impact on Business Decisions.
Unit – V Technological Environment
Technological Environment – Concept – Meaning –
Features of Technology-Sources of Technology Dynamics –
Transfer of Technology- Impact of Technology on Business – Status
of Technology in India- Determinants of Technological
Environment.